	Health & Personal Care

NOW Foods Whey Protein Isolate, 100% Pure 5Lb

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NOW Foods Whey Protein Isolate, 100% Pure 5Lb

(235 customer reviews)

List Price:	$107.11
Our Price:	$62.35
You Save:	$44.76 (42%)
Shipping:	Free
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SKU:

SL4E-NW-WHEY-ISOLATE-2174

In Stock

Availability: Usually ships in 1-2 business days

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Features

100% Pure - Mixes Instantly - Microfiltered
High in Branch Chain Amino Acids
Natural Unflavored - All Natural - No Aspartame, No Sucralose, No Acesulfame-K

Description

NOW® Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested. Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism.* These qualities make NOW® Whey Protein Isolate an ideal supplement for active individuals. Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy. Since 1968, NOW® has earned a valued reputation for producing quality products at reasonable prices. Our Quality Assurance and Quality Control teams of certified nutritionists, chemists and technicians thoroughly evaluate all products, processes, packaging and sources. Our responsiblity and pledge is to honestly and accurately label quality products that are fresh, potent and effective.

Product Details

Product Length:	6.0 inches
Product Width:	5.0 inches
Product Height:	4.0 inches
Product Weight:	0.26 pounds
Package Length:	11.0 inches
Package Width:	8.1 inches
Package Height:	7.8 inches
Package Weight:	5.8 pounds
Average Customer Rating:	based on 235 reviews

Label Information

Ingredients:

Calories (105), Total Fat (0.3 g, 1%), Cholesterol (4 mg, 2%), Sodium (40 mg, 2%), Total Carbohydrate (1 g, 1%), Sugars (1 g), Protein (25 g, 50%), Calcium (125 mg, 15%), Potassium (168 mg, 4%), Phosphorus (70 mcg, 6%), Magnesium (22 mg, 6%)

Customer Reviews

Average Customer Review: 4.5

( 235 customer reviews )
Write an online review and share your thoughts with other customers.

Most Helpful Customer Reviews

101 of 102 found the following review helpful:

THE Perfect Protein Jan 19, 2010 By Doctor Keys "Peter"
1) PURITY: It has one ingredient, whey protein isolate. May the perfectionist in you rejoice!

2) SOLUBILITY: It dissolves super easy. A 3-second whiz in the blender is enough, or about 30 seconds of stirring.

3) DRINKABILITY: It lends absolutely NO texture to whatever liquid you add it to. If you mix it with water, the finished product retains the viscosity of water! I was shocked at it's textural neutrality, unlike soy isolate, which has a chalky mouth-feel, (yuck!)

4) VERSATILITY: It's 99% tasteless. (Somewhat like if you put a teaspoon of skim milk in a glass of water, lol) You can add it to almost ANYTHING! (EXCEPT HOT LIQUIDS, THE PRODUCT WILL IRREVERSIBLY CURDLE! As a side note, acid does NOT curdle the protein. I've even added it to straight lemon juice without curds forming. But whey flavored lemonade isn't my cup of tea.)

5) MESS-RESISTANT: It's not a super-fine powder like corn starch or soy isolate, but more the texture of pancake mix, if you catch my drift; you won't make a dusty mess!

6) ECONOMY: At $2.00 (or more) for a dozen egg whites (~50g protein therein) you're paying 4 cents per gram of that egg protein. The 10lb bag of whey isolate gives you ~4050g of protein for (after shipping) $86.00, or 2.1 cents per gram of protein! Half the price of egg whites!

I love you, NOW FOODS!

308 of 326 found the following review helpful:

The Best Protein Aug 13, 2008 By L. Cox "Former Monster"
I'm a personal trainer, nutritionist, and former bodybuilder. The pure unflavored whey protein isolate is definitely the best protein powder you can find. There are many health benefits to using whey protein, but with all of the artificial sweeteners and additives in most powders, those health benefits are ruined. Insulin sensitivity is a major factor when it comes to burning fat and building muscle. Lack of insulin sensitivity is the reason for sugar cravings and getting the shakes when you don't have your Coke or Pepsi everyday. Whey protein is proven to improve insulin sensitivity more than any other protein source, but common additives like Acesulfame and Aspartame cause insulin secretion much like sugar, and that diminishes the whey's ability to increase insulin sensitivity. The key to burning fat 24 hours a day is to keep your insulin in a low to moderate range, and avoiding spikes.

As for guys trying to build big muscles, insulin and growth hormone are very important for building muscle, but when one increases the other decreases. That's why professional bodybuilders use both insulin and HGH at the same so they can get the best of both worlds. Unless you want to pay $2,000 a month for prescription HGH and insulin, your best bet is to keep your insulin in a low to moderate range so you can gradually build solid permanent muscle while gradually lowering your body fat at the same time. Having a high carbohydrate protein shake immediately after your workouts do help build muscle by filling your muscles with glucose, and that's fine if you're going for the modern Ronnie Coleman look. The low sugar/insulin diet is best if you're going for the lean old school Scharzenegger look. Believe me, women definitely prefer the lean old school bodybuilder look over the bloated pot belly gorilla look of the modern bodybuilder.

So my recommendation for a good protein shake for not only weight loss, but fat loss, and muscle gain; is a scoop of pure whey isolate, a little xylitol, and some plain natural cocoa. The whey kills your appetite and keeps your insulin low, the cocoa is a strong antioxidant and increases serotonin to fight hunger and boost your mood, and the xylitol makes it sweet without causing any insulin secretion in your body. It isn't the greatest tasting shake in the world, but it's still pretty good and it makes losing fat much easier. Having that shake with a small meal a few times a day is an easy way to put your body into a positive nitrogen balance, which means your body is burning fat and building muscle.

40 of 40 found the following review helpful:

Great Protein Source for Weight Loss Surgery Patients or Lactose Intolerant Dec 02, 2007 By T. Sullivan "Amazon Addict"
I was a bit skeptical about using this to supplement my protein needs. It mixes easily in a blender, and you really can mix it with nearly everything. I use it to thicken up soups, in smoothies, and I sprinkle some in oatmeal and cold cereals.

Because I need at least 100 grams of protein each day, I find it hard to do that without driving up my fat, cholesterol, and caloric intake. I began using whey protein several years ago, but my lactose intolerance has also gotten considerably more sensitive. Using this product 2-3 times each day has helped me to maintain my protein needs without ANY of the usual side affects from whey protein (without isolate). The price is more than reasonable, and nearly 30 grams protein per serving makes this the perfect protein supplement for people like me.

14 of 14 found the following review helpful:

great protien Sep 14, 2007 By Nicholas A. Incorvaia "NickInc"
great protien. No chemicals or extras... flavors or sugar. Tastes neutral, ust blends in with whatever I am putting it in, in fact - it acts as a great thickener in shakes and smootihies without adding or changing the flavor.

29 of 33 found the following review helpful:

$7.50 per pound Aug 23, 2009 By Schneider Properties
This item is all of what people are saying except easy mixing. Im not sure why people are saying that this mixes easily, or doesn't clump. It has a very weak flavor (unflavored) and takes on the flavor of whatever it is mixed with. I use a morning shake of this powder, juice and dextrose. I use a little water, a scoop of protien and pour the juice over it to aid that like a pre mix. If you use a shaker cup and shake vigorously it will get a weak foam that wont go away (in water or milk or juice) so i just roll the cup end over end to make the mixture strain through the shaker cup's screen, no foam. I also mix this about 5 minutes before I intend to drink it to disolve some of the clumps.
When your done, make sure the shaker cup is scrubbed clean. If you dont scrub it every time, this stuff sticks like fur on even the shiniest slickest surfaces. If you neglect to scrub, you will see the residue if you pour in some juice and swirl it. The dish washer wont do it. If you get any powder on your hand you will realize just how stick this stuff is.
Other than that, this goes well in oatmeal, cereal, I have put it on waffles and even in a cream soup without a big change in the texture or taste.

This has no whey concentrates (mostly junk)and these 100% Mf wpi are naturally high in BCCA's and Glutamine. It covers several suppliment needs in one or two scoops.

See all 235 customer reviews on Amazon.com